Gamelight, the AI-powered mobile gaming user acquisition platform, recently won top honors at major events such as the Pocket Gamer Mobile Games Awards.
Gamelight’s extraordinary development over the past year demonstrates the company’s innovative strength and leadership role in the mobile game marketing industry. With its AI-driven platform setting new standards, the company has won major awards and proven its influence on the industry.
This article explores Gamelight’s impressive achievements, including high rankings in the AppsFlyer Performance Index and user acquisition (UA) success through advanced AI strategies.
Recognitions at the Pocket Gamer Mobile Games Awards
This year, Gamelight secured a spot in the top 3 in the “Best Advertising & UA Service” category at the Pocket Gamer Mobile Games Awards during Gamescom week. The awards brought together the world’s best gaming talent and innovators.
This achievement highlights Gamelight’s innovative technology and the commitment of its team, and demonstrates the company’s impact on mobile gaming and its association with one of the industry’s most prestigious events.
Success in several prestigious awards
In addition to its success at the Pocket Gamer Awards, Gamelight has also been recognized at other major industry awards. The company was named Best Mobile Games Marketing Platform at the 2024 MarTech Breakthrough Awards. This is thanks to its key role in transforming mobile games marketing through innovative AI-driven techniques.
The MarTech Breakthrough Awards are known for recognizing outstanding technology solutions that drive growth and innovation. They underline Gamelight’s leading role in the field of mobile marketing.
Gamelight has also received several other awards:
- It was named Best App Advertising Platform at the App Growth Awards.
- The company won three major awards at the Vega Digital Awards: Best Mobile Campaign in the Digital Marketing category, Best Innovation in Apps & Software and Best Use of AI & Machine Learning in Apps & Software.
- And at the dotComm Awards, Gamelight was named the best AI tool. Gamelight received two platinum awards for excellence in data collection and implementation campaign and digital advertising campaign.
- Gamelight also won the Digiday Technology Award for Best Mobile Marketing Platform and received the award for Best Use of AI at the Digiday Awards Europe.
All of these awards position Gamelight at the forefront of AI marketing innovation.
Top network in the Appsflyer Performance Index
Gamelight’s excellence is also evidenced by its top ranking in AppsFlyer’s 16th Performance Index, where it reached the top 3 in categories such as Western Europe Gaming Midcore or North America Gaming Midcore. This prestigious ranking places Gamelight alongside industry giants like Google Ads and Unity. It shows its rapid growth and ability to outperform major competitors like TikTok and MOLOCO.
Gamelight’s AI-driven platform has proven to be a powerful force in mobile game marketing. She was recognized for her exceptional performance in both the performance and volume rankings.
Case studies: Success through advanced AI strategies
Gamelight’s case studies illustrate the company’s exceptional ability to drive high-value user acquisition through advanced AI strategies. Partnering with Stillfront Group, Gamelight’s AI-powered user acquisition platform outperformed.
For example, the D30 targets for return on ad spend (ROAS) were 284% above expectations in Japan and South Korea. This performance shows that Gamelight is able to effectively reach and engage target groups. And thus promote Stillfront’s growth in important markets.
Similarly, Gamelight’s collaboration with JOYCITY to promote Gunship Battle in Japan and the UK resulted in a 213% ROAS increase from D7 to D30 in Japan and a 143% increase in the UK, meeting ROAS targets for D30 by 38% and 35.78% respectively. These results show that Gamelight is capable of generating significant returns and sustainable growth for its partners.
A year of unprecedented success
Gamelight’s achievements this year have been truly impressive and show the company’s dominance in mobile game marketing:
- Several prestigious awards: Gamelight has received top honors at major industry events. These include the Pocket Gamer Mobile Games Awards, MarTech Breakthrough Awards, App Growth Awards, Vega Digital Awards and dotComm Awards. These awards reflect the company’s exceptional performance and innovation.
- High rankings in the performance index: Gamelight achieved notable rankings in AppsFlyer’s 16th Performance Index, particularly in the Western Europe and North America Gaming Midcore categories. With this success, Gamelight is ahead of major competitors such as TikTok and MOLOCO.
- Successful partnerships: Working with Stillfront Group and JOYCITY has shown Gamelight’s ability to exceed ROAS targets and achieve significant growth in key markets.
These achievements demonstrate Gamelight’s leadership in AI-powered mobile game marketing and its ability to deliver outstanding results. As Gamelight continues to innovate and expand, its future in the industry looks extremely bright.
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As a Tech Industry expert, I am thrilled to see Gamelight being recognized at the Pocket Gamer Awards at Gamescom. This achievement highlights the innovation and talent that the team at Gamelight possesses in the gaming industry. It is always great to see companies pushing the boundaries and creating exciting and engaging games that resonate with players.
Being in the top 3 at such a prestigious event is a testament to the hard work and dedication that the team at Gamelight has put into their game. It is a well-deserved accolade and I am excited to see what they have in store for the future.
Events like the Pocket Gamer Awards at Gamescom are important for showcasing the best and brightest in the gaming industry. It not only celebrates the achievements of these companies but also inspires others to continue pushing the boundaries and creating innovative and exciting games.
Overall, I am excited to see Gamelight being recognized and celebrated at the Pocket Gamer Awards at Gamescom. It is a well-deserved honor and I look forward to seeing what they have in store for the future.
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