At the beginning of June 2024, Apple presented its new AI system for iPhone, iPad and Mac. But Apple Intelligence will probably not be launched in the EU for the time being. The backgrounds.
It was only at the beginning of June that Apple introduced its AI system Apple Intelligence as “the personal intelligent system for iPhone, iPad and Mac”. But users in the EU will probably have to wait much longer before they can use the AI on their devices.
Because How Bloomberg reported, Apple does not want to bring the AI system onto the market in the EU for the time being. The reason for this is said to be the Digital Markets Acts (DMA).
Apple Intelligence is not launching in the EU for the time being
The Digital Markets Act regulates the conditions of competition on the digital market in the EU. The EU regulation is intended to ensure that the large tech companies do not dominate the market as gatekeepers, but that competition is still possible.
It is precisely these regulations from the DMA that are now likely to ensure that Apple will not introduce its new AI system Apple Intelligence in the EU for the time being. According to the report by Bloomberg believes that the DMA’s regulations could endanger the security and privacy of users.
But it’s not just the introduction of Apple Intelligence in the EU that should be postponed. Loud Bloomberg This also applies to iPhone mirroring on the Mac and Shareplay screen sharing.
Apple is already in the sights of regulators
Apple has repeatedly clashed with the EU supervisory authorities in recent years and has incurred one or two fines. It was only in April that the EU Commission imposed a fine of more than 1.8 billion euros.
The group is said to have abused its market position for the distribution of music streaming apps and thus violated competition law.
The EU Commission is also currently dealing with the iPhone company. Two weeks after the implementation deadline for the DMA expired, the EU Commission opened an investigation into Apple for non-compliance.
When does Apple Intelligence launch outside the EU?
Apple Intelligence is scheduled to start in the beta phase in the fall and then be available to users with the device language English. However, users need at least an iPhone 15 Pro or iPhone 15 Pro Max.
Apple does not provide any more detailed information about the extent to which the DMA endangers privacy and security. So it remains to be seen whether Apple Intelligence will also launch in the EU. In the past, Apple had already reversed similar announcements after poor user feedback.
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