The article Customer Experience: The successful story by Körber Supply Chain software from advertising partner first appeared on Basic Thinking. You always stay up to date with our newsletter.
In just eight months, the company Körber Supply Chain Software managed an impressive transformation of its own website. With an optimized customer experience Körber Supply Chain software Increase the sales pipeline by 110 percent in just six months and that with a positive ROI for all website-related costs-within the first 100 days. In this article you will find out how the company achieved this success with the use of Adobe Experience Manager.
This is Körber Supply Chain software
With the Adobe Experience Manager, the company Körber Supply Chain Software, founded in 1946, has subjected its own website to a complete rebrand. What followed is a real success story with convincing results:
- Improved click rates and lead growth
- Increasing the sales pipeline via the website by 110 percent within just six months
- 38 percent accelerated loading times
- Positive ROI for all website-related costs-within the first 100 days
- Faster updates on the platform
Focus on an improved customer experience
The focus of the efforts of Vice President Digital Marketing Sagar Shah was the optimization of the customer experience. Customer: Inside should be picked up better and can be found more easily on the website. According to Shah, the fact that Körber Supply Chain Software was able to carry out this website optimization during operation thanks to the cloud-based operating model from Adobe Experience Manager. “The solution opened us the necessary flexibility in order to tackle the digital transformation while operating ongoing and to be able to complete in the shortest possible time,” he explains.
The targeted customer journey management
The team led by Shah demonstrated that far more than ordinary content management is possible with Adobe Experience Manager. After an initial inventory, the team decided to integrate a digital asset management (DAM). The entire customer journey, as well as your own assets and analyzes, should then be optimized.
Above all, the different business areas represented a challenge for the software company. Because the following components had to be implemented in the newly established Customer Journey Management:
- Seamless integration of several languages into a platform,
- Introducing an interactive customer experience for a longer length of stay
- Lead generation through an optimal environment on a user -friendly website
- Optimization of the workflow
- Improved update processes
Corporate success through strong customer experience
Körber Supply Chain Software was able to not only successfully optimize the Customer Experience with Adobe Experience Manager and the implementation and technology partner Vilt quickly, but also quickly during operation. From successful content management to website optimization in general to the overall improved customer journey management, the company’s website underwent a successful transformation, which according to the company also secured the brand identity.
Success with Adobe Experience Manager
But the success story does not end here. By using Adobe Analytics, the company can now make sound decisions when designing the customer experience with UX and UI. Thanks to the promising system, adjustments can be continuously and quickly implemented, which is particularly indispensable for a changing market and a world over a change.
As a content management system, the Adobe Experience Manager not only supports simple tasks in content management. The comprehensive management of digital assets for website, marketing material and more, as well as the management of digital registrations and forms and even manuals is also possible. Would you like to learn more about the use of Adobe Experience Manager and also celebrate a success story? Here you can find all the information.
The article Customer Experience: The successful story by Körber Supply Chain software from advertising partner first appeared on Basic Thinking. Follow us too Google News and Flipboard.
As a Tech Industry expert, I am highly impressed by Körber Supply Chain software’s successful story in enhancing customer experience. The company’s focus on providing cutting-edge technology solutions that streamline supply chain operations and improve efficiency has clearly resonated with their customers.
By prioritizing customer satisfaction and actively seeking feedback to continuously improve their products and services, Körber Supply Chain software has established themselves as a leader in the industry. Their commitment to understanding their customers’ needs and delivering tailored solutions has undoubtedly contributed to their success.
Furthermore, Körber Supply Chain software’s dedication to innovation and staying ahead of market trends has allowed them to consistently deliver value to their customers and maintain a competitive edge. Their ability to adapt to changing customer demands and provide personalized experiences sets them apart from their competitors.
Overall, Körber Supply Chain software’s focus on customer experience is a testament to the importance of putting the customer first in today’s tech-driven world. Their success story serves as a valuable lesson for other companies looking to differentiate themselves in a crowded market and build long-lasting relationships with their customers.
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