In a recent campaign, game development company Stillfront Group collaborated with user acquisition company Gamelight to expand the user base for mobile farming simulator Sunshine Island. The campaign ran on iOS and Android in the UK, Germany, Japan and South Korea. With the AI-driven recommendation platform from Gamelightwhich aims to find the perfect player for every title and user base, has achieved impressive results.
The success factors of the campaign
The key factors that enabled these results were primarily the Gamelight platform’s sophisticated AI targeting capability, which leveraged advanced algorithms to target exactly the potential players most likely to engage with Sunshine Island.
Additionally, the campaign included 18 different in-game events. These were strategically designed to keep players interested and diversify their interactions within the game. A long-term event postback window enabled deeper insights by allowing advanced analysis of user behavior, which improved targeting and optimization strategies.
Additionally, real-time data and feedback loops facilitated continuous adjustment of the campaign, ensuring it was responsive and sustained to effectively engage players.
Results achieved
The Sunshine Island campaign not only met Stillfront’s goals, but significantly exceeded them thanks to Gamelight’s AI-driven platform. D30 ROAS targets were exceeded in multiple markets, including the UK, Germany, South Korea and Japan, with an overall performance increase of over 200%.
Specifically, ROAS overachievement reached 246% on Android and 223% on iOS. This success highlights the effectiveness of the Gamelight user acquisition platform, which, through the use of its advanced AI algorithms, was able to effectively identify and target target groups, significantly exceeding the set goals. The campaign was extremely successful in Japan and South Korea, exceeding D30 ROAS targets by 284%.
The high engagement in these regions shows that players in Japan and South Korea particularly value and respond positively to personalized mobile content, underscoring the strategic importance of tailored marketing approaches in these markets.
Ana López, User Acquisition Manager at Stillfront Group, who worked on the campaign, commented on the collaboration: “Gamelight’s excellent track record of delivering high-performing traffic has allowed us to scale our campaigns quickly and profitably, ultimately exceeding our gaming goals . We look forward to further collaboration for greater success!”
About the Stillfront Group
Stillfront Group is a global gaming company founded in Sweden in 2010. The company develops digital games that appeal to a wide audience and reaches almost 70 million users monthly with its extensive portfolio.
Their title, Sunshine Island, is a vibrant island-building tycoon game where players start from scratch to create an island, raise animals, explore new archipelagos, compete with other players, and build a thriving community.
Conclusion
The Gamelightcampaign for Stillfront’s Sunshine Island not only met its goals, but significantly exceeded them, achieving an impressive ROAS overachievement of 246% on Android and 223% on iOS. These results demonstrate the success of Gamelight’s AI-driven strategy in effectively targeting target markets and optimizing user acquisition.
The outstanding results in Japan and South Korea, exceeding D30 ROAS targets by 284%, underscore the platform’s ability to tailor content to resonate with specific audiences, setting the stage for future collaborative success and sustainable growth global markets.
Find out more about Gamelight here
Post Gamelight outperforms Sponsor’s D30 ROAS by 246% for Stillfront Group’s Sunshine Island [Anzeige] first appeared on BASIC thinking. Follow us too Facebook, Twitter and Instagram.
As a Tech Industry expert, I am extremely impressed by Gamelight’s ability to achieve such a significant increase in Return on Advertising Spend (ROAS) for Stillfront Group’s Sunshine Island. A 246% improvement is truly remarkable and speaks to the effectiveness of Gamelight’s advertising strategies and targeting techniques.
It is clear that Gamelight has a deep understanding of the gaming industry and how to effectively reach and engage with the target audience for Sunshine Island. By leveraging data-driven insights and advanced analytics, Gamelight was able to optimize the advertising campaign and deliver exceptional results for Stillfront Group.
This success demonstrates the importance of partnering with experienced and innovative companies like Gamelight in the tech industry. By leveraging the latest technologies and strategies, companies can achieve significant growth and success in today’s competitive market. I look forward to seeing what other impressive results Gamelight can achieve for its clients in the future.
Credits