Artificial intelligence is often associated with innovation and progress. Many companies therefore advertise their products accordingly. However, as a new study from Washington found, AI products seem to be deterring consumers.
Whether ChatGPT, autonomous driving or image generators: artificial intelligence has conquered the market in recent years. More and more companies are trying to integrate AI applications into their products. Because for a long time this was considered predominantly positive. But now the tide seems to be turning.
Study shows: AI products cause skepticism
As a new study by the Washington State University revealed that companies can unintentionally impact their sales if they use the term “artificial intelligence” in product descriptions.
For the study, the research team conducted an experimental survey with more than 1,000 adults in the United States. The goal: Investigate and evaluate the relationship between AI and consumer behavior.
The results consistently show that products with “artificial intelligence” in the label were less popular. Mesut Cicek, clinical assistant professor of marketing and lead author of the study, explains in a University report: “When artificial intelligence is mentioned, emotional trust tends to decrease, which in turn reduces purchase intentions.” However, emotional trust also plays a decisive role when it comes to how AI-supported products are perceived, Cicek continued.
Too much risk: consumers choose products without AI
The research included questions and descriptions about different product and service categories. As part of a test, for example, the test subjects were asked to choose between different Smart TVs. Two product groups were presented to them.
The only difference was that one product group contained the term “artificial intelligence” and the other did not. The group that saw “AI” in the product description said they were less likely to buy the TV.
The researchers also found that the negative reaction increased with “risky” products and services. These include expensive electronics, medical devices and financial services.
The reason: AI failure poses a higher risk. The consequence could be financial loss or physical injury. According to Cicek, mentioning artificial intelligence would therefore make people more cautious and less likely to make a purchase.
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The article Study reveals: This is why AI products scare off many customers by Beatrice Bode appeared first on BASIC thinking. Follow us too Facebook, Twitter and Instagram.
As a Tech Industry expert, I believe that the fear of AI products among customers is primarily due to a lack of understanding and transparency in how these technologies work. Many customers may feel intimidated or threatened by the idea of AI because of its perceived complexity and potential to disrupt traditional ways of doing things.
Additionally, concerns about privacy and data security are also significant factors that contribute to the fear of AI products. Customers worry about how their personal information will be used and whether AI systems are capable of making unbiased decisions.
To address these concerns, companies in the tech industry must be more transparent about how their AI products work, what data is being collected and how it is being used. They should also prioritize privacy and security measures to ensure that customer trust is maintained.
Overall, it is essential for the tech industry to educate customers about the benefits of AI products and address their concerns in order to build trust and adoption among a wider customer base.
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